About Driven2SaveLives.
Driven2SaveLives, an Indiana Donor Network program, raises awareness about organ, tissue and eye donation within the racing community and inspires fans throughout the U.S. to register to be an organ, tissue and eye donor.
IndyCar driver Justin Wilson died in a 2015 racing accident. As a registered organ donor, his gifts saved the lives of five people. In 2016, Indiana Donor Network launched Driven2SaveLives in partnership with Justin’s younger racing brother, Stefan, to encourage race fans to sign up to be donors.
Later that year, U.S. Auto Club and IndyCar driver Bryan Clauson, an Indiana native, died in a racing accident. He, too, was a registered donor. His organs saved five lives and tissues healed countless others. He also inspired over 8,000 race fans to sign up through the Driven2SaveLives movement.
Driven2SaveLives educates thousands of race fans each year about organ, tissue and eye donation. The program encourages each fan to learn the facts about donation, talk with their family, friends and loved ones about donation, and then make the choice to sign up to become a donor and someday be a donor hero.
Race Fans: How they can help.
- They can sign up to become an organ donor.
That’s the primary objective of Driven2SaveLives. - They can become a Driven2SaveLives Ambassador.
Race fans can help Indiana Donor Network raise awareness about organ, tissue and eye donation and inspire other fans to say ‘yes’ to donation.
- They can financially support the Bryan Clauson Legacy Fund through a donation to Indiana Donor Network Foundation.
Contributions to the fund support families of donor heroes through an expansion of the Indiana Donor Network on-site Organ and Tissue Recovery Center and by helping them be with their loved one prior to organ donation. - They can join the conversation.
Use the hashtag #Driven2SaveLives on Facebook, Twitter/X and Instagram. - They can share their story.
Each fan’s personal connection to donation is a powerful story that can be shared with other race fans.
Making a Difference.
Since its inception, Driven2SaveLives has leveraged motorsports to reach those who may not be familiar with organ donation and transplantation.
The initiative has made a difference by reaching race fans throughout the U.S., educating them about organ and tissue donation, answering their questions and encouraging them to register to be a donor.
Since 2016, the Driven2SaveLives team has:
- Signed up over 8,000 race fans to be organ and tissue donors.
- Promoted organ, tissue and eye donation at over 200 races, including the Indianapolis 500, Brickyard 400 and Chili Bowl Nationals – plus hundreds of dirt track, USAC races in over 10 states.
- Engaged more than 4.3 million race fans from all walks of life.
- Started an ambassador program to enlist the help of race fans to further the Driven2SaveLives mission to sign race fans up as organ and tissue donors.
- Since 2018, sponsored the Driven2SaveLives BC39, an annual dirt track race at the iconic Indianapolis Motor Speedway honoring the late Bryan Clauson.
This race brings donation and transplantation to the forefront and has reached over 2.5 million race fans. - Partnered with NASCAR great Ryan Newman and IndyCar star Pippa Mann, who have competed under the Driven2SaveLives brand. Drivers Jeff Gordon and Tony Kanaan have also represented the program.
- Partnered with the Indianapolis Motor Speedway, Doug Boles and Roger Penske to engage fans.
- Partnered with Clauson Marshall Racing, a prominent team within the sprint car racing community to raise awareness about organ donation. The team is co-owned by Bryan Clauson’s father, Tim Clauson.
- Sponsored various IndyCar teams, including Clauson Marshall Racing, Andretti Autosport and Dale Coyne Racing, to reach millions of race fans with the donation message.
For more about Driven2SaveLives or to become an ambassador, contact Taylor Sweeden, senior marketing program specialist at Indiana Donor Network, at 317.222.3456 or tmclean@INDonorNetwork.org.
Timeline
2016
Indiana Donor Network launches Driven2SaveLives. IndyCar driver Stefan Wilson races in the 2016 Indianapolis 500 to honor his late brother, Justin, in a car sponsored by Indiana Donor Network.
2017
Driven2SaveLives partners with Clauson Marshall Racing and continues in Bryan Clauson’s honor to encourage race fans at dirt tracks throughout the U.S. to sign up to be organ donors. Indiana Donor Network partners with Indianapolis Motor Speedway to amplify the conversation about donation among race fans.
2018
Driven2SaveLives continues its involvement in IndyCar and sponsors driver Stefan Wilson for the Indianapolis 500. The inaugural Driven2SaveLives BC39 dirt track race was held on a new dirt track inside Indianapolis Motor Speedway’s infield. More than 15,000 fans attended and learned about the importance of organ donation.
2019
Driven2SaveLives, Clauson Marshall Racing and IndyCar driver driver Pippa Mann team up to compete in the Indianapolis 500 and raise awareness about organ donation. Driven2SaveLives BC39 continues for the second year.
2020
NASCAR driver Ryan Newman joins Driven2SaveLives as the initiative’s spokesman. Driven2SaveLives BC39 is canceled this year due to the COVID-19 global pandemic.
2021
Ryan Newman continues as Driven2SaveLives spokesman. Indiana Donor Network and Clauson Marshall Racing expand their partnership to reach more race fans with the addition of a USAC National Sprint Car program alongside their USAC National Midget program. Driven2SaveLives BC39 returns to the Indianapolis Motor Speedway as the COVID-19 global pandemic subsides with NASCAR great Jeff Gordon driving the Driven2SaveLives midget car in a ceremonial first lap around the dirt track inside IMS.
2022
Driven2SaveLives launches a new ambassador program. As a member of the team, ambassadors pledge to talk to their families and friends about donation and transplantation, to help them understand and appreciate the impact they can have when they sign up to be an organ donor, to ultimately help them make the decision to sign up, and to show – by their own example – that legends never die, especially when they’re organ donors.
2023
Driven2SaveLives has signed up more than 8,000 race fans to be organ donors online and many more through the Indiana Bureau of Motor Vehicles. More than 500 ambassadors have joined the program to spread awareness about organ and tissue donation in their communities.
2024
High Limit Racing and Driven2SaveLives began a major partnership of High Limit Racing’s Midweek Money Series. Through the 10-race series,
Driven2SaveLives will raise awareness about the importance of organ and tissue donation and honor Bryan Clauson and all donor heroes through the series partnership and as the primary sponsor of the Clauson Marshall Racing No. 14BC driven by 18-year-old Corey Day.
Videos
Commercials
Counting on You Commercial
Driven Commercial
Ambassador – Ryan Newman
Photography